COPYWRITING AND ITS TYPES

 WHAT’S COPYWRITING & WHAT ISN’T? 

Copywriting, especially to those who encounter this very term for the first time, seems to be the writing in which a writer just has to copy something from somewhere and paste it somewhere else. However, that is not copywriting actually, that is copying and pasting.

 So, what is copywriting actually the question arises, right? Well, to be specific, copywriting is when you write something for advertising or marketing. That is, writing to sell something. In short, everything that is written to sell something can be termed copywriting.

In addition to it, the one who adopts copywriting as a profession is called a copywriter. What does he or she have to do as a copywriter? He or she is supposed to write words for a variety of assets that include webpages, articles, ads, social media posts, emails, etc. in order to generate CALL TO ACTIONS. 

TYPES OF COPYWRITING: 

There are various types of copywriting; however, you are going to know the eight most used forms of copywriting in the forthcoming paragraphs. 

(1) MARKETING COPYWRITING 

It is the copywriting that is promotional in nature. That is, it seems to be promoting something almost always. It is the most familiar these days. Marketing copywriting includes online display Ads, YouTube videos, radio commercials, Tv commercials, flyers, billboards, branded stickers, direct mail, etc. This can be paid advertisements or traditional marketing assets. Its only purpose is to drive sales. 

(2) SOCIAL MEDIA COPYWRITING 

The “social media marketing” is the copywriting that is used on social media to attract an audience on platforms such as Facebook, Instagram, Twitter, etc. To communicate with the audience is to know them where they utilize their most time, so it becomes easy to attract them and compel them by the use of words to take actions, which are dubbed as “CTAs” (Call To Action) in Copywriting. 

In this form of copywriting, emojis are widely used and acknowledged, an informal tone is acceptable, a copy is often paired with a visual component, paid ads may be written across various platforms, KPIs are weighed differently on each platform, ads will redirect to website’s landing page, a copy needs to be concise and brief, and a lot more. 

(3) BRAND COPYWRITING 

Communicating with your customers or audience about your brand’s awareness and recognition is truly helpful in creating an everlasting image in everyone’s eyes that resultantly proves to bring conversions. Additionally, knowing your audience is also an incredible thing to be done. It is possible by taking trials such as audience surveys, focus groups, blind testing, and A/B testing. These trials may make your brand imminent and hence a tremendous result. 

(4) DIRECT RESPONSE COPYWRITING 

It is copywriting that aims at compelling the audience to take certain actions. To add more to it, it involves copywriting that encourages visitors or viewers to take action. It includes landing pages after clicking on ads, open-ended emails, popups, limited-time offers explanations, etc. Therefore, the copies that a copywriter writes with the intention to excite the audience take some particular action so that it should turn into a significant conversion.

(5) TECHNICAL COPYWRITING 

As the word “technical” is staring us in the face, it must indicate copies that involve technical procedures. However, it is a piece of copy that is used to explain the technology (“such as cloud-based technology) while selling a product (like IBM’s new Mono2Micro). 

In order to sell a technical product, a copywriter must explain its usage and benefits so that the audience could easily understand how that very product could bring ease to their lives. 

(6) PUBLIC RELATIONS COPYWRITING 

As far as public relations copywriting is concerned, it is especially employed by public relation specialist to inform media publications and the public with a pointed directive of promoting a business, product, or service. They write about an eventful event from their organization and share the copy with their various distinctive media outlets. The audience however for a press release is usually specific to Business to business reach like a journalist looking for leads, an entrepreneur looking to invest, a business owner doing research, etc. Though customers are going to know everything about the press release, nevertheless press releases are employed for B2B marketing. 

(7) SEO COPYWRITING 

The SEO copywriting is the copy that is written while following the search engine operation method. That is to optimize content and to make it appear at the top of the google search. As a result, it brings a lot of traffic on various websites where many businesses generate their conversion rate by leaps and bounds. In this very writing, the key phrases or sentences are optimized as tremendously as possible so as to get incredibly amazing results. That is, when someone will search for something on the internet, they will first encounter well-SEO-optimized content. Thus, SEO copywriting is of no less significance in this technological age.

(8) EMAIL COPYWRITING 

The email copywriting is the writing in which copywriters write astonishing, compelling, and convincing copies and send them to the targeted audience to take further actions thereof. Email copywriting comprises a great and eye-catching subject line, a thought-provoking preview sentence, an amazing intro sentence for the body of the email, and a compelling CTA. The email copies help brands and businesses turn their visitors into their long-term customers. 

TO CUT THE LONG STORY SHORT, copywriting being one of the arts of selling things exponentially is dominating the world. SO, learning it as a skill can be so fruitful a thing so much so that winning a lottery without making a lot of effort. The aforementioned paragraph can be very much helpful for beginners to tread the path of mastering copywriting smoothly.